Electronic Arts to “Moneytize” id games
Yesterday at the Electronic Arts Press conference John Carmack, founder of id Software, announced that EA would be publishing their upcoming game RAGE which is the first game to use the new id Tech 5 engine. EA CEO John Riccitiello then came on stage to announce that they would add micro transactions to RAGE in various forms to make the game “more customizable” for the user.
The 360 version of RAGE will come with all the controls locked and players will be able to pay 50 EA Points (equivalent to $0.50 USD) to unlock the use of each button on the 360 controller, for example you would pay to unlock the Right-Trigger in order to shoot . Riccitiello said “if some of our players don’t feel that they need to duck in the game, they don’t have to unlock that feature, its all about choosing what you want to be able to do. This new direction we are taking with RAGE will ultimately allow our players to custom tailor the game to their likings”. He also said that the micro transactions would be different for each platform and he hinted that PC players might have to unlock each digit of the serial number.
RAGE is set for release in 2009 on 360, PS3 and PC.
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Let’s hope this idiotic approach doesn’t catch on.